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Why Santa Cruz Works

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Those of us who work here in Santa Cruz know that its a great place to start a company or launch a career. And it's also an amazing place to live and play. We found five people who embody that spirit of "live, work, and play" and we asked them to tell us their stories. We think the videos below will inspire you about what's possible if you're looking to start, sustain, and grow a great science or technology company in Santa Cruz.

PayStand and the Future of Money

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Consider this: half of all B2B payments are made using...paper checks. That's right: the same paper check used by that annoying person in front of you in the grocery checkout line is the primary payment technology used in half of the nation's B2B commerce. In an era of PayPal, electronic funds transfers, and ubiquitous credit cards, this factoid is pretty shocking.

Intuvo's acquisition

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All entrepreneurs dream of "The Exit", that magical moment when your company gets acquired and your months/years/decades of effort finally pay off big-time. Jeff Shood, the founder and CEO of Intuvo, knows a bit about that journey. After nearly nine years of building his company—Intuvo makes marketing automation software for the credit union industry—Jeff reached that milestone recently when CU Direct acquired his company.